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Management PDF Print

Dany Seif  BE Hons – Graduate Diploma of Management
General Manager

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Dany has more than 20 years experience in robotics and automation. His engineering career commenced
at the Nuclear Centre, Paris -
France where he worked as part of the team that designed and built the
superconductor solenoid for the LEP (Large Electron-Proton) accelerator.

For the last 17 years, Dany has been designing, managing and installing robotic cells and automation
equipment. His experience spans different industry sectors including textile, food, metals, automotive,
plastics, pharmaceuticals, biochemistry, electronics, solar cell manufacturing, building products,
warehousing and logistics.

His list of achievements includes more than 60 projects ranging from dedicated modules to full production
lines with project value of up to $6M and varying from fixed high speed automation systems to flexible
robotic cells. These systems were installed in companies such as CSR, BHP, IMI, BP, PGH bricks, Alcatel,
Avery Denison, Pacific Dunlop, Crane Copper, James Hardie, Gillette, Milliken and Utilux.

Dany's vision for Apex Automation and Robotics is to bring forward the next generation of intelligent
robotic and automation systems using technologies such as RFID, vision systems and laser scanners.


Angelo Di Lorenzo  BE Hons
Business Development Manager

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Angelo started his engineering career working on a process to purify ethanol, the world’s future renewable
energy source. He then moved on to the automotive industry working for Borg Warner on a new patented
limited slip differential that has been in mass production for Ford’s limited edition vehicles. Since then,
for the last 15 years, he has been in the robotics and automation environment.

He has successfully designed, integrated, programmed and installed more than 25 robots and 5 high tech
vision systems. These robotic cells are in production in companies like PGH, CSR, Capral Aluminium, Amcor,
Visy, Plaspak group, Electrolux, Composite, Dorf and BOC gas.

In addition to these robotic cells, Angelo has managed and installed more than 20 dedicated automation
projects for companies such as TNT, Flomat , Reckitt Benkiser, Akropak, Rainsfords, Gradipore, James
Hardie. One of his standout accomplishments was the development in 2001 of one of the first eye-hand
coordination robots that uses a vision system to track and help hang product on an overhead conveyor of
a paint line.

With his vast experience and exposure, Angelo brings diversity to the team. As business development
manager, Angelo is committed to Apex Automation and Robotics being not only a reliable supplier but
an automation partner to our customers.








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